Privacy Policy
Last Updated: January 2026
Branded Bull ("we," "us," "our," or "Company") operates the branded-bull.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using branded-bull.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, and other contact details when you voluntarily submit forms or contact us.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: Persistent and session-based cookies that track your activity and preferences.
- Usage Data: Information about how you interact with our Site, including click patterns, time spent on pages, and search queries.
- Device Information: Hardware model, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand user behaviour, site performance, and audience demographics.
- Affiliate Tracking: To track referrals to casino partners and measure affiliate commission eligibility.
- Site Improvement: To enhance user experience, fix bugs, and develop new features.
- Marketing: To send promotional content and newsletters (with your consent).
- Legal Compliance: To comply with applicable laws, regulations, and legal requests.
- Fraud Prevention: To detect, prevent, and address fraudulent activities.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour for performance measurement and improvement.
- Affiliate Cookies: Monitor referrals and conversions for our casino partners.
- Marketing Cookies: Enable targeted advertising and remarketing campaigns.
- Third-Party Cookies: Set by external service providers and casino affiliates.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings or our cookie consent banner. However, blocking essential cookies may impair Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in transactions.
Casino operators and third-party affiliates maintain their own privacy policies independent of ours. Your use of their sites is governed by their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and applicable UK data protection laws, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications or certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact and account information is retained for the duration of your engagement with us.
- Analytics and usage data are typically retained for up to 12 months.
- Affiliate tracking data is retained for the duration of the affiliate programme and any applicable claim period.
- Legal and compliance records may be retained for up to 6 years.
Once data is no longer required, we securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
Website: www.branded-bull.co.uk
We will respond to your enquiry within 30 days or as required by applicable law. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy is subject to change at any time. We will notify you of significant updates via email or a prominent notice on our Site.